Especially those consistently rated strong but not advancing, or preparing for an upcoming review cycle and seeking structure over visibility tactics.
Promotion decisions follow patterns, and understanding them changes how you prepare.
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Access the full guide and understand how promotion decisions are actually evaluated.
At the start of a performance cycle, someone should clearly explain what “ready for next level” means, which evidence standards apply in talent discussions, and how promotion decisions are assessed at senior levels.
In most organisations, that clarity never fully arrives.
So you document your work, submit your review, and your contribution is evaluated against criteria that were never explicitly shared.
This guide explains that structural gap.
• Why documenting more can dilute impact
• How candidates are compared in senior performance discussions
• The difference between describing work and demonstrating value
• Why effort alone does not convert into advancement
• The transaction behind promotion: evidence → defensibility → advocacy → outcome
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